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Tiba Salud — Visual Identity & Brand System
Rol
Art Direction, Senior Brand Designer, Brand Strategy, Visual Identity.
Challenge
As TIBA Salud scaled across multiple channels, the brand needed a flexible design system to support high-converting content — from social to landing pages to B2B materials — without sacrificing consistency or speed.
My Approach
As Senior Brand Designer, I built and maintained scalable brand systems and Figma template libraries, empowering marketing teams to produce on-brand content autonomously. I led multi-channel asset creation — social graphics, eBooks, landing pages, and motion — working closely with copywriters, plus high-end B2B sales materials and presentations.
Comprehensive brand identity created for Tiba Salud, a healthcare platform focused on well-being and patient care. The project covers the core visual language from logo design and brand identity to digital touchpoints, corporate communications, and spatial applications.
