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Ornos — Brand Identity, Character Design & Packaging
Rol
Brand Strategy, Visual Identity, Character Design, Packaging, Menu Design
Challenge
Ornos is a Greek fast-food dark kitchen preparing to open its Polanco, Mexico City location in October. Starting from just a name and a rough concept direction, the challenge was to build a complete, distinctive visual identity from the ground up for a category that's often generic and undifferentiated.
Approach
I developed the full brand identity: logo design, a custom character designed to anchor the brand's personality, and the complete brandbook to guide consistent application across touchpoints.
Complete brand identity for Ornos, a fast-casual Greek food concept originally launched as a dark kitchen, expanding to a physical venue in Polanco, Mexico City. The design system features a custom brand character, distinct color palette, versatile typography, and custom delivery packaging including takeout bags and menu layouts crafted for a seamless grab-and-go experience.
