Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
NotCo — Brand Systems & Strategic Partnerships
Rol
Senior Brand & Graphic Design, Art Direction, Co-branding Adaptations.
Team Members
Notco Mx Marketing Team
Challenge
NotCo México needed to scale its global brand identity into a high-volume local market — retail, point-of-sale, digital campaigns, and brand collaborations — without losing consistency or impact, including the regional launch of NotCo x Starbucks.
Results
+700K followers acquired through organic growth and digital campaigns
+320M impressions generated across high-profile global campaigns (Super Bowl, Champions League)
+80M impacts achieved through digital PR initiatives
15% increase in brand awareness within strategic product categories
Brand execution, retail assets, and design systems for NotCo México across multiple touchpoints. This project highlights high-impact packaging, digital campaigns, and point-of-sale adaptations including visual assets developed for the regional NotCo x Starbucks launch.
