Professional Portfolio | Currently Based in Madrid
Welcome to my portfolio.
ANA SOFÍA PULIDO
Brand & Visual Designer focused on campaigns, storytelling and identity systems
Based in Madrid · Open to opportunities
Notco. México
Brand Awareness & Social Growth Campaign
Context
NotCo was entering the Mexican market and needed to build brand awareness and connect with a new audience.
My Role
Led visual direction and content design for social media and brand touchpoints, collaborating with the marketing team on paid media strategies and campaign execution.
Objective
-
Increase brand visibility
-
Define tone and voice for the Mexican market
-
Grow social media presence and engagement
Concept
We focused on creating a bold, playful, and culturally relevant visual language that made the brand feel closer and more relatable to the Mexican audience.
Visual System
Brand Collaborations
We made strategic partnerships with important brands so Notco. products had presence in different market channels. As design team I made campaign collaborations with brands like Starbucks, Burger King, Chili's and Domino's Pizza.
Social Media & Campaigns
Social content and campaign visuals developed to build awareness and engagement in the Mexican market.
Paid Media
Performance-driven assets designed for paid media and audience growth.
Packaging
Packaging design featured in retail environments across Mexican supermarkets across the country.
Outcome
Contributed to the growth and positioning of NotCo in the Mexican market, increasing brand awareness in key categories and supporting the expansion of a +700K social media community.
Played a role in large-scale campaigns and PR initiatives that generated millions of impressions across major cultural events, contributing to award-winning work and strengthening NotCo’s presence as a leading brand in LATAM.
Tiba Salud
E-commerce & Digital Brand System
Context
TIBA Salud is a healthcare company focused on providing accessible medical services through digital platforms.
Objective
-
Build a consistent and scalable digital brand
-
Improve user experience across e-commerce touchpoints
-
Support marketing campaigns and patient acquisition
My Role
Led the design and development of digital assets across web, email, and marketing channels, ensuring brand consistency and scalability. Collaborated closely with marketing and product teams to align design with business and performance goals.
Concept
The focus was to create a clean, accessible, and trustworthy visual system that balanced clarity with approachability, making healthcare feel more human and easy to navigate.
Visual System
Website & E-commerce Experience
Website and landing page designs focused on clarity, usability, and conversion.
Email Marketing System
Scalable email templates designed for campaigns, promotions, and user engagement.
Campaign & Digital Assets
Visual assets for campaigns across web and digital platforms, maintaining consistency across touchpoints.
Outcome
Improved consistency across digital channels and supported ongoing marketing efforts through scalable design systems and optimized visual assets. Contributed to record-breaking monthly revenue by designing and scaling digital campaigns across Google Ads, Meta (always-on), and email marketing, aligning visual execution with performance and business goals.
Independent Work
Independent projects exploring brand identity, visual systems, and creative direction.
Roster
The project focused on building a strong and cohesive visual identity, with careful attention to detail in the logo, typography, and overall brand consistency to create a distinctive and recognizable concept.
Context
Brand identity project for a rotisserie chicken restaurant concept based in Mexico City, focused on creating a bold and memorable visual presence within a highly competitive food market.
My Role
Brand identity design from concept to final execution, including logo design and visual system, ensuring consistency across all brand touchpoints.
Ornos
The goal was to build a distinctive and recognizable brand from the ground up, translating the essence of Greek cuisine into a bold and contemporary visual identity for digital-first platforms.
Context
Brand identity project for a Greek food dark kitchen based in Mexico City, developed during the launch phase of the business.
My Role
Led the project from concept to execution, including naming, brand identity design, and social media content development, creating a cohesive visual system across all touchpoints.
Revés
The design explores the intersection between sport and lifestyle, using graphic elements, color, and composition to create a playful and dynamic brand identity.
Context
Visual identity project for a coffee shop located within a padel club, integrating elements of the sport into the brand experience.
My Role
Developed the visual identity, creating a system that blends café culture with references to padel, ensuring a cohesive and engaging brand across physical and digital touchpoints.
